L.L. Bean Signature Line

The classic outdoors company and lifestyle brand L.L. Bean has been featured in the NYT in this article about their plunge into the more ‘fashionable’ market with their ‘Signature’ line. With the recent surge in popularity of classic and heritage brands, companies like L.L. Bean, Woolrich and Pendleton have gained a new younger audience then they were previously seeing. This opportunity to capture a new market leads companies such as Woolrich to produce higher fashion lines such as their Woolrich Wollen Mills offshoot and now L.L. Bean with their ‘Signature’ line. I also find it interesting that they have chosen Alex Carleton, founder and creator of Rogues Gallery as the creative director for the line. The Signature line is promised to be offered at a very reasonable price point (you can expect a woven shirt to cost $50 to $70 and a sport jacket about $200) on a variety of classic pieces modernized with tailored fits. It should be interesting to see what comes from this line and what gets broken out from out from the L.L. Bean vaults…

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via: Selectism