As a person who has utilized/destroyed many an Ikea product, I definitely had to share ‘Flamma,’ a set of eight different products from the Swedish behemoth with which you can start a fire. Designed by the Rotterdam-based Helmut Smits, I don’t know if this is supposed to be a commentary on the disposability of Ikea goods or simply because he could, but either way I find it quite satisfying to see the products used against themselves. Make sure to visit the ‘design’ portion of his website to watch the video. Thanks to today and tomorrow for the info. 


  • aronmidn

    i love anti-design like this.

  • http://logography.wordpress.com Vanessa

    This is great. I can only imagine what Ikea’s international pictographic instructions would look like for this…