It seems strange that we wouldn’t have profiled Nudie here before… but maybe there’s a reason. Nudie is a line that has blown up massive over the last few years, with the contrast pocket wave stitching reaching near ubiquitous levels of visibility in your average 20-something gathering. The line has such a wide range of denim cuts, producing a fit for basically everyone. The thing that makes Nudie different from other lines is the fact they don’t change their collection very much from season to season (the denim barely at all), and that they never produce lookbooks, ad campaigns, or basically any other form of promotional material. Hence, no pretty images, hence, little blog love. But four years after buying my first pair, I’m still a die-hard Nudie fanatic. The Thin Finn cut is the best fitting jean I’ve ever worn, period, and you can’t argue with Japanese denim sewn in Italy. At current I have 5 pairs going in my rotation, with one being my beat-to-hell cycling jean that refuses to die. Another thing I love about the line is their work with Amnesty International, who they’ve supported for years through the ‘Human Rights Collection.’ Offering a huge selection of tops, denim, and accessories, Nudie is a brand that is doing it proper, and will be a major player in the market for years to come… and if you’ve yet to try on their jeans, do yourself a favour and find your local stocklist.
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I defiantly agree with a lot of your points on this one. I have and still do own copious amounts of their denim, great fits, good quality, for a fair price. But for my current life stage I just cant wear a jean with a back pocket design.
in a world where brands like Acne charge you $300+ for a pair of jeans made in China.. Nudie stands apart as being deserving of their exponential success in the past few years.
Nudie’s have popped off like crazy in the last few years. I remember rocking my first pair way back in 05 and european exchange students thought I was from sweden. Since then everyone in their dog has got their favourite pair. As I look outside the window here at uvic, I literally see 2 guys wearing Thin Finn coated, and on girl weraing Hai Kais. I agree with Iain about the back pocket stitching; I have been wearing my apcs for the last several months pretty exclusively. But there will always be love for Nudies, even if they have become the norm.