San Francisco-based designer Brandon Scott’s path to his own label took him through one of our favorite menswear lines going, Nice Collective, which means he’s got to be one to watch. Interning/designing for them from 2003 – 2005, he then went on to head the popular woman’s collection, B. Son. Launching his own line in 2009, B:Scott‘s spring/summer 2010 offerings are embellished basics, with knits, sweats, and jackets that reflect the easygoing California aesthetic of his experience and influences. I especially like the collar work on the sweatshirts, with multiple layers that don’t overburden the pieces. Keep reading for more, and thanks to Snobtrop for the tip.