Trusst Club + Yves Laroche opening party

Last night I had the pleasure of attending the launch of Trusst Club, in conjunction with the opening of the new Yves Laroche gallery space here in Montreal. Trusst Club is a new venture of my two close friends Andrew Ly and Melissa Matos (along with a few other contributors), providing a physical retail space for new designers and an agency to actively promote them. The above video was shot by Kevin Calero as a visual loop for the premier, and in their words is

‘A medium, a dialogue, a proposition. A visual influence reflecting the cyclical nature of thoughts and other ideas. A collection of shifting aesthetics and form, timeless in nature. A venue for international correspondence; a platform for creative evolution. A community. An inspired showcase, a contemporary tool.’

All in the evening was fantastic; a live performance by Le Matos, plenty of refreshments, and a massive show of support from the Montreal creative community. Keep reading for photos of the space, products, and event, courtesy of J’AdOre.

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