Denim devotee’s Self Edge have recently released this great lookbook titled “Zero Half Measures” for their current f/w 2010 season. The lookbook features the likes of Max Schaaf (4Q Conditioning), Dave Tanimura (Chili Dog Customs), Chase Elmore (County and Sons Hauling, Inc.) and Jason Pierotti (The Rodder’s Journal). That is an impressive line-up of dudes, as well as an impressive section of tough ass clothes. Keep reading for the full spread, its well worth a look…
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