Based in Antwerp, Belgium, Eat Dust is a line I’ve only recently come across, via the vast interconnected international motorcycle blogger network. Started by Keith and Rob, two friends who met after both spending years in the fashion industry (working with lines from Levis to Raf Simmons), Eat Dust was born out of the idea of combining quality clothing design with motorcycle customization, two seemingly opposing concepts, but successfully accomplished by many Japanese lines over the years. Also combining their influences from punk rock and formative years in the skateboarding business, the line is based around a core collection of basics pieces, not a seasonal structure with entirely new designs every six months. This is a strategy Brendan and I have discussed for a while now, as it seems to be a good foundation for a line in this shaky fashion economy, especially menswear. The pieces should appeal to anyone from denim purists through to core motorcycle guys, as the prints feature classic MC imagery and the vest, jeans, and jacket look tough as nails, constructed from 131/4OZ double ring Japanese indigo blue selvage. Hit their online store pick something up for yourself, and check some new Eat Dust products after the jump (click pics for full size), including a chore jacket with blanket liner, all deadstock material limited to 60 pieces. Also, visit the Reference Council for an extensive interview with Keith and Rob, where the expand on many things touched on here.
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