California based motorcycle outfitters Loser Machine are back at it with the realness for the spring/summer 2012 season. I believe this is the first time the brand has ever done a full fledged lookbook. Really feeling the overall vibe and straight up not give a shit attitude of the brand. Notables are the work style vest, cargo pants, and the Death Grip leather gloves, read through for the rest of the lookbook.
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