Here’s an extremely well executed video featuring two of my good friends, Andrew Ly and Melissa Matos, the founders and directors of Trusst. The black and white treatment here really fits with their aesthetic, and I think the pari do a great job explaining their inspirations, motivation, and direction. A bit of an aside from the type of stuff we normally cover here but a great watch if you’ve any interest in the more conceptual ‘high fashion’ side of this biz.
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Light My Fire is a Swedish camping accessories company that specializes in products that create fire and the implements used to eat and prepare what ever it is that you will be cookin’ up in the backwoods or your own backyard. The company’s most popular products are the Spork and the Firesteel 2.0, which is a fire-starting device that works in the harshest conditions, both wet and dry. All the products seen in their range are made and designed in Sweden, with emphasis on low-tech, high quality, durable goods. Check the video below for demos (I recommend muting it) and keep reading for a look at the other products in their line, ranging from mealkits, knives, salt and pepper shakers to tinder sticks…
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Harley Davidson continues their push to tap new markets, and this video sees them build on the themes that have been the centerpiece of their advertising campaigns lately: Americana, heritage, passion, timelessness, youth, and how a Harley is more than just a bike. I definitely appreciate what they’re trying to accomplish here, but it’s hard to discern if this new image of cultural depth is a marketing ploy (as the company is still climbing back from near-bankruptcy), or if this really is the HD of the present and future. Regardless of motive or intention, this is a great short film, beautifully shot and damn convincing.
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We couldn’t not post the new Actual Pain All of them Witches collection, as the bringers of the Pain are serious favorites with the 8485 boys. This new run brings the realness yet again, with plenty of new designs to die for (literally), such as Immortal Mickey, King of Pugs, Knock Knock Motherfucker and the Zlog colab, Hell on Wheels. Now the only question is ‘witch’ ones to cop? Hit the jump for more…
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Our admiration for the MASH SF brand should be pretty evident by now to regular readers; the San Francisco track bike crew has steadily been expanding their business ventures over the past few years, from beginnings as a film project to now having recently opened a retail storefront. Mike Martin has provided the main creative direction through MASH’s evolution, and also operates his own menswear line, blending cycle functionality and clean design in a way that should make his contemporaries very jealous. Here’s a look at the s/s 2011 offerings from Martin Clothing, as seen at the MASH e-store. So many standout pieces, and with very reasonable pricepoints it’s not surprising many are already sold through… keep reading for more.
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Posted in bikes, clothes, design
Tagged Martin Clothing, Mash SF, San Francisco, spring/summer 2011
Swedish magazine/label/design collective Svensson has released this great looking footwear range for the spring/summer 2011 season. The line features four styles, the Army Shoe, Canvas shoe, and the Leather shoe in high and low cuts. The shoes are all made in the town of Montegranaro, Italy which has been a maker of fine footwear since the beginning of the 1900′s. I love the look of the Army shoe, modelled after German, Belgian and Austrian military footwear. Check the video below…
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Montreal’s Trusst Club have recently launched their web boutique and shortened their handle to simply Trusst. Their mandate remains the same: ’bringing together a like minded community of international talent, we are a lifestyle brand with an inspired engagement to communicate ideas and moods through interdisciplinary mediums.’ The webshop carries emerging and established designers, from their in-house prints (top pic) to NYC’s Pleasure Principal, through to London’s Blaak Homme (second pic) and Paris-based Tillmann Lauterbach. It’s awesome to see my MTL family continuing to push the limits of design and retailing, and this should be great addition to their already-thriving creative agency… visit the boutique to see more.
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Posted in accessories, clothes, design
Tagged Blaak Homme, Montreal, Pleasure Principal, Trusst Club
Japanese bike-centric brand/retailer Blue Lug has been a favourite of mine for years now, pushing cycle styles in a way only the Japanese can… contemporary, fashionable, and of course, supremely functional. It’s been a minute since they’ve been featured on the blog, so here is a rundown on my current choice pieces and accessories from the line. I’m loving the pant selection, great fits with cycle-specific durability, as well as the bag and headwear selections. The flannels look great too, with pocketing very similar to Engineered Garments. Looking at all the amazing product available in Japan always makes me envious and somewhat angry… when are we gonna get our act together in North America and obtain a greater aesthetic sensibility?! Anyway, if I didn’t scare you away with that rant, click through for the rest of my current Blue Lug favs.
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Posted in accessories, bikes, clothes, design
Tagged A Closer Look, Blue Lug, Japan
