We love MASH, always have, and we patiently wait for new media from them… nice to see this vid, complete with epic smashing and an inadvertent showcase of their technical kits. Sunshine, hills, bridges, friends, fast bikes, this is the stuff.
Our admiration for the MASH SF brand should be pretty evident by now to regular readers; the San Francisco track bike crew has steadily been expanding their business ventures over the past few years, from beginnings as a film project to now having recently opened a retail storefront. Mike Martin has provided the main creative direction through MASH’s evolution, and also operates his own menswear line, blending cycle functionality and clean design in a way that should make his contemporaries very jealous. Here’s a look at the s/s 2011 offerings from Martin Clothing, as seen at the MASH e-store. So many standout pieces, and with very reasonable pricepoints it’s not surprising many are already sold through… keep reading for more.
San Francisco track bike OG’s MASH are opening their first-ever physical storefront, a solid move that was probably a long time coming. Judging by this series of preview shots they’ll be carrying a full run of their own products, and of course acting as a flashpoint for the Bay Area cycling community via art and events. Stoked to see these guys continually building their empire, more pics after the break.
Recently the Mash crew decided to put clips from their seminal 2007 DVD up on Vimeo for viewing or posting, and going through these vids really reminds me how groundbreaking the release was. There’s something about that pure west coast style that still gives me chills: big hills, crazy speeds, and that trademark smooth style. It’s an aesthetically pleasing way of riding a track bike, and as much as I enjoy the trick side of things, watching this makes me want to strip off the 700×28’s and riser bars for some drops and skinnies.
Mash SF have been doing it big for a long time now. Pioneering and always classy, these guys have nothing to do with trends: they just ride hard, and dismantle hills with that signature west-coast style. Their spring/summer 2009 collection includes collaborations with Defeet, Lazy Monk, Chuey, and SAG, as well as their own tees, and goes beyond clothing in to lights and a MP3 player. Incorporating all ends of cycling needs, Mash certainly hasn’t limited themselves to the fixed gear scene, which is to the betterment of themselves and people who ride bikes in general. More products after the jump.
pics via Slamxhype
this capsule collection, designed in honor of the Mash SF team traveling to New Zealand for Alltrack 09, is a collaboration between Benny Gold and Vans, featuring a a cycling cap, shirt, and carabiner, which will be available to the public, and a event-exclusive Vans Authentic only available to organizers and participants. Gold has his way with the Mash shield, and as with anything involving the SF crew, the result is classy and understated.. but really I just want a pair of the shoes (of course). more detail shots after the jump.
Ten Speed Hero is one of the best cycling brands to emerge from the new road culture, spurned in the mainstream by Rapha, but more in the fringes by lines like MASH, Cedar and TSH. There’s a real art-academia influence to TSH designs and presentation, a cerebral approach to the simplest of pleasures (simple, but on a fresh carbon whip with Campy nawmean). Lots of great stuff in this release, cop now before your favs are gone.
84/85 favourites Iron & Resin present their spring 2014 collection via a moto/surf/skate/camp/goodtimes roll through the Baja, jealousy inducing stuff from the SoCal label on a grey fall morning. If you don’t already know what the line is about get to know, it’s the kind of story and ethos we can get all the way behind, especially when it results in smashing desert roads and pool sessions with the homies (in some good looking kit to boot). Make sure to click though as we’ve got the full spring ’14 catalog, a lot of great imagery coming from a top brand.