Ah, payday… also know as the day of purchasing $20 magazines. And on the inside cover of the new GQ Style there’s a massive foldout for Ralph Lauren Purple Label, which to this day remains probably my favorite series of print ads ever, for their model choices, styling, and overall presentation. Purple Label is an aesthetic I would need jump about 6 tax brackets to fully embrace, but I have a strong appreciation for their take on American luxury, in the same way as I appreciate Tom Ford and his imagery. Highlights from Purple Label campaigns include hyper-masculine models, boldly contrasting colors and patterns, and an uncompromising take modern wealth. I wish I had a scanner so I could share the newest ads, but for now click through to see a few older favorites.