April77 S/S 2010 ‘Youthful Abandon’ Collection

April77 is a label that really fuses everything from fashion to art to music, incorporating them all into their overall aesthetic. The Parisian brand also focuses on being a vegan brand from the sourcing and selection of their materials, to the construction of their garments. Their spring/summer 2010 collection titled “Youthful Abandon” takes inspiration from the alternative music scenes from the early 80′s in Seattle, Portland and New York, and the grunge style that came with it. The style was fresh and young and the motto was  “it’s cool to be not cool,” and Aprill77′s Youthful Abandon collection reflects this mind state. The pieces and looks are great with clean and simple staple pieces like slim cut jeans and trousers and nice looking knits (and I know 84/ would appreciate the looks finished off with Docs). Keep reading for the full lookbook…

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