
The state of styling in men’s fashion has never been better in my opinion, mostly due to the new breed of model dominating the campaigns and editorials. Maybe it’s because I share a similar look myself to a lot of these dudes, but overall I think it’s just because I can connect better aesthetically with this style of presentation, as opposed to a traditional RL, Zegna or Boss campaign, or your typical editorial from GC or Details. From Cole Mohr to Jonathan Kroppmann to Ash Stymest, badassery is key, and while everyone is skinny as hell, there’s definitely a strong theme of new masculinity. The most dominant of all these models has to be Josh Beech, who has worked for everyone from Burberry to Fujiwara. It seems like Beech can’t take a bad picture, and any designer who has him wear their pieces is better off for it. Here we showcase the new face of male modeling in an editorial for FutureClaw, courtesy of The Fashionisto. Shot in Egypt, there is some pretty epic scenes going on here. Keep reading for more photos.
84/
Continue reading →