




Technical tailored garments is an emerging trend in the men’s marketplace with the likes of Stone Island Shadow, Arcteryx Veilance, Achronym, and Nanamica, just to name a few. New York-based ISAORA is another label to include in that group: the advanced sportswear brand takes its inspiration from ‘forward-thinking design, progressive tailoring and a mix of athletic lifestyle influences to seamlessly deliver cutting-edge cool and relaxed sophistication.’ The fall/winter 2011 collection is primarily made up of highly technical outerwear pieces, with a few pants and base layers mixed in. The garments are all constructed from the best materials and state-of-the-art production methods: ‘ISAORA clothes are manufactured using only the most advanced fabrics, innovative layering technologies and state-of-the art construction. Japanese-made Toray® fabrics, PrimaLoft® One insulation, Schoeller® Nanosphere™ and Phase Change Materials, YKK Excella®, Aquaguard® and RiRi® AQUAzip™ zippers are standard features throughout the collection.’ Check the video lookbook below and keep reading for a look at the collection itself…
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