Norse Projects Spring/Summer 2013 Lookbook

You know we cant let this one pass without a post, Norse Projects just released their new lookbook for their spring/summer 2013 collection. I am always stoked to see what these Danes are up to with their take on modern street wear. The lookbook is styled by none other than the man, Stephen Mann, who has done their last few seasonal lookbooks and I don’t think anyone could nail it any better.  Great looks, simple presentation, hits all around.


Norse Projects Spring/Summer 2012

We previously gave you a small teaser of the Norse Projects spring/summer 2012 collection, here is a look at the entire lookbook, both studio and outakes. The line was shot by Alana Paterson and styled by Mila Franovich (you will be hearing those two names a lot in 2012).  I dig the styling and the locations for the shoot, especially the outdoor track. As far as the collection goes some solid looks seen, with clean and classic designs and nice fits. I need to get my hands on some Norse Projects pieces, one of my favorite lines and I don’t have one piece from them. Full shoot after the break.


Norse Projects A/W 2011 Lookbook

The Norse Projects boys have released this official lookbook for their autumn/winter 2011 collection. I thought that they had already done a lookbook for this collection, but the more the merrier with this label.  Shot in a classic studio style, this spread really focuses on the pieces and looks themselves, not the beautiful landscape they are standing in front of or the motorcycle they are sitting on. Another look at this great looking collection from one of our favourite the labels, Norse Projects.


Norse Projects High Summer 2011

Here is a look at Norse Projects‘ High Summer 2011 collection, which is ‘a tribute to the long light and mild temperatures of Scandinavian evenings.’ The collection features a long-sleeve shirt with chest pocket and ‘inconspicuous styling,’ as well as a heavy crew neck sweater and two beanies made from Australian Lanrossi Merino wool. This collection is a nice addition to the already solid NP spring/summer 2011 collection.


Photographed by Alana Paterson for Norse Store

I love it when people you know and brands you like come together, as my friend and amazing photographer Alana Paterson shot this great little lookbook for Norse Projects and their Norse Store. The shoot features lines carries at the shop such as Monitaly, Yuketen, Acne, Namainca and a few others, including their house label, Norse Projects. I was just so stoked to see this shoot, featuring great looks and photography, keep reading for the full spread…


Norse Projects Fall/Winter 2011 Lookbook

Danish label Norse Projects has been a favourite of ours over the last few seasons, always a contender for champions of solid versatile basics. Just released is this lookbook for their f/w 2011 collection, capturing the sparse,  isolated, frozen Scandinavian aesthetic that influences the label’s designs. Normally I’m not a huge fan of the ‘get models to stand alone in nature’ direction for a lookbook, but in this case it really seems to work… beautiful photography and great looking pieces from Norse… keep reading for more.