Following on the heels of the City Riding lookbook, this racing/training collection from Rapha should just be called ‘take my money already.’ Still the choice kit for dentists and lawyers (along with Assos perhaps), there’s no denying how rad the collection is, even if it is out budgetary reach for most, myself included. Understated and the highest tech, Rapha nailed the market opening when everything else was over coloured and logo’d. This lookbook was shot in Norway and is mind-blowingly beautiful… just as you’d expect from a brand that never skimps on presentation.
Love or hate Rapha, you can’t deny their influence upon cycling culture over the past few years: establishing a high-end niche based upon performance and presentation, the brand has produced some of the best cycling media the sport has ever seen, focusing on lifestyle and as a natural extension of riding. It works for me: I’m a cycling obsessive through and through (the proof is in the grams), and while for the most part the product hits on a too-premium pricepoint for my budget I love the core brand ethos and dedication to well-made, thoughtfully considered goods with a presentation to match. This lookbook was shot in Antwerp and Berlin, and nails it… peep more of the City Line over at Rapha online.
Summer slowdown on posting, we know… it’s been roadtrip/adventure time for us both, out in the PNW seeing the sights and putting in work (you’d know this already if you followed us on the gram here and here).
And in a logical segue, here’s a new vid from Rapha in their Continental series, this time featuring riding in southern Washington State, all rivers and mountains (and some burly looking gravel roads). Get out and ride your bike, it’s that simple… words to live by.
A salute to all Team Sky Pro Cycling riders by sponsor Rapha… not just another sport.
Rapha turns in another amazing iteration of their Continental series, this time riding with Greg LeMond around his hometown of Carson City, Nevada. With the events of the past few months in professional cycling front and centre in every fan’s collective consciousness, it is now safe to say that LeMond is the greatest American to put foot to pedal: if you need a reminder of why, please watch the 1989 TdF final stage time trial below, a only a part of LeMond’s heart, tenacity and legend.
Feeling the styling from Rapha for this short series entitled City Riding Rogues, showcasing new product from their f/w collection. If I had the disposable income I’d for sure be dipped out in more Rapha kit, and while these looks may be a bit precious for your boys, these pieces taken individually and low-classed would be the move.
Cycling. There really isn’t anything better (well, maybe motorcycling). Rapha with the beautiful documentation yet again, this time of their gentlemen’s race near Mt Hood in Oregon… go read the stellar writeup for more.
Stunner of a lookbook from Rapha for f/w 2012 shot by Ben Ingham, who the brand has worked with on projects before. It’s become commonplace for the London cycling lifestyle/performance powerhouse label to present top media on a regular basis now, from short films documenting the beauty, pain and backstories of road riding through to these seasonal lookbooks showcasing much more than product. Cycling is a lifestyle that can consume all so quickly, so if you’re not afflicted with it you may not understand… but those who do, do. More selects from this series after the jump.