This spring/summer 2012 season marks the debut of Dark Seas, the surf label offshoot of Loser Machine Co. The collection features that over the top Hawaiian print that we will be seing a lot more of this season and some gnarly graphic tees. I am particularly feeling the Eat Shit tee and the Hawaiian hat. Read through for the rest of the lookbook.
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Warriors of Radness are hitting the throwback surf styles hard for the spring/summer 2012 season with their new lookbook. These dudes have been really killing it over the last few seasons, they do their own thing and its working for them. Digging all the washes out/sun bleached colors and the palm prints, it all brings me back to the 90′s (in a good way). Read through for the rest of the lookbook.
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One of my new favorite Japanese labels, Snoid have released some new product for the spring/summer 2012 season. These guys are so incredibly awesome/weird, taking cues from classic hotrod/motorcycle stylings (ratfinks etc). These are a few new pieces from the line’s spring/summer 2012 collection, really feeling it all, as per usual with these guys. Look forward to seeing more from the line through out the season.
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We love Reigning Champ. The only issue is that the product is so well made it never dies, so you don’t really have to reup every season… that said, the oatmeal crewneck is looking so good I just might have to add it to the collection (maybe the shorts too). Available online through the good folks at Haven.
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‘Preme is back with their spring/summer 2012 collection, seeing the streetwear dons continue their unfailing dominance on the game they helped create. The line looks amazing, with the looks shown above as my personal highlight pieces/styles. I also love the structured rollout Supreme does with their seasonal collections, more labels should take note… then again, most labels don’t have the following/sway… keep reading for the rest of the lookbook.
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The collection showcase video to the lookbook we posted back here… always down with errthing FTC.
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California based motorcycle outfitters Loser Machine are back at it with the realness for the spring/summer 2012 season. I believe this is the first time the brand has ever done a full fledged lookbook. Really feeling the overall vibe and straight up not give a shit attitude of the brand. Notables are the work style vest, cargo pants, and the Death Grip leather gloves, read through for the rest of the lookbook.
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Posted in accessories, clothes, motorcycles
Tagged Loser Machine, Motorcycles, spring/summer 2012
The full run of a collection we previewed all the way back here, Bedwin & The Heartbreakers looks as solid as ever for s/s 2012, with a few key styles and the welcome inclusion of some fire women’s looks. Yes, it’s a s/s collection, yes there’s some hats that we can’t agree with, and yes casual tie usage isn’t really our thing, but all in all the super clean color-blocked collection is bang-on, from fits to styling to palate. About 30 looks in total, click through for more, both men’s and women’s.
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Posted in clothes, girls fashion
