SWAGGER Spring/Summer 2013














Blauge favourite SWAGGER is back for s/s 2013 and they brought the short shorts with them. A little less trill and a little more menswear than we’re accustomed to from the label but still very dope, it might just be the modely model that isn’t working for me here. Camo usage is tight, cuts are correct and overall the styling is on one in all the right ways. SWGR is always a collection I look for and as usual they don’t disappoint here.

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SWAGGER Spring/Summer 2012 Lookbook

Really strong showing from SWAGGER for s/s 2012 with this collection entitled We Believe In Paradise. The f/w 2011 collection from SWG was one of my favourite of the entire year, and this is a fitting followup, especially for a season in which it’s hard to please. Maybe it was the chola girl in the top pic or Vans/Hawaiian shirt/trousers combo in the second, either way I’m feeling this run… keep reading for more.

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Swagger Fall/Winter 2011


Paying homage to the 90′s and the northwest grunge movement especially, this fall/winter 2011 collection by Tokyo’s Swagger is a great example of conceptual execution, mixing contemporary Japanese street stylings with unmistakable cues from the past. Really feeling the use of Bulls imagery (especially the Rodman jersey), and I’m always a fan of tights and shorts, especially with oxblood Docs. Normally known for a more hip-hop aesthetic and collabs within that realm, this is a really solid collection from Swagger, with tight styling and just the right amount of risk taking: more after the jump.

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